Vasari S.A. is the commercial arm of ARS Foundation, incorporated in Lugano, Switzerland, under the brands The Embassy of Art® and Day Star. Where the Foundation operates in the cultural sphere, Vasari translates that expertise into a market-facing discipline: the conception, curation, and long-term management of art collections for the hospitality sector.

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Its core activity is working alongside developers, hotel groups, and asset managers to integrate art into built environments — not as decoration, but as a defining element of identity and experience. From the initial collection strategy through artist selection, acquisition, installation, and ongoing stewardship, Vasari provides a complete advisory and curatorial service tailored to each project's architecture, brand positioning, and investment objectives.

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Operating at the intersection of institutional rigour and commercial intelligence, The Embassy of Art® and Day Star bring to private and hospitality clients the standards of collection-building more commonly associated with museums and foundations — with the added dimension of market knowledge, asset management, and international reach built over decades in the field.

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100% of the profits generated by Vasari S.A. are returned to ARS Foundation to fund its non-profit cultural programmes — ensuring that every commercial mandate directly sustains the Foundation's broader mission.

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More info: www.theembassy.art