ARS Foundation's commercial arm operates under the DAY STAR® brand, through its investment vehicles and companies dedicated to serving the institutional, hospitality and consultancy sectors. While the Foundation carries out its activity in the cultural sphere, the affiliates operating under DAY STAR® translate that expertise into a market-oriented discipline: the conception, curation and long-term management of art collections for the hospitality sector, and consultancy for major projects and the institutional sector.

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A Model with History and Vision

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The group's activity began in 2012 in Gibraltar (UK), through the first regulated European investment fund (AIF) dedicated to modern and contemporary American art, and has since evolved into the hybrid profit / non-profit structure that defines ARS Foundation today: a non-profit foundation sustained by its own commercial activity, inspired by the model of the Rolex Group and positioned at the forefront of the new business structures dedicated to art.

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Art Integrated, Not Added

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We work alongside property developers, hotel groups, public institutions and asset managers to integrate art into their environment — not as a decorative element, but as a defining element of identity and experience. From the initial collection strategy through artist selection, acquisition, installation and ongoing conservation, DAY STAR offers a comprehensive advisory and curatorial service, tailored to each project's architecture, brand positioning and investment objectives, financing operations where necessary through art leasing agreements.

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The Rigour of a Museum, the Agility of a Commercial Partner

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Positioned at the intersection of institutional rigour and commercial intelligence, we bring to our private, institutional and hospitality clients the collection-building standards usually associated with museums, together with the added dimension of market knowledge, asset management and international reach built up over more than a decade in the sector.

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A Business with Purpose

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100% of the profits generated through our affiliates are returned to ARS Foundation to fund its non-profit cultural programmes, ensuring that every commercial mandate directly sustains the Foundation's broader mission.